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Every campaign is different. Rogue Gene Advertising believes in maximising the return on investment for every client. To deliver this ROI it takes solid planning to get the right message, to the right audience, with the right frequency of message and exposure.

Advertising should be accountable and measured and we take all possible steps to ensure mechanisms are in place. In could be as simple as implementing systems to monitor telephone calls, web traffic, footfall, uptake and sales. Often there are other opportunities to gather data on effectiveness.

The Agency has gained a great deal of experience with DRTV (Direct Response) Campaigns. Market sectors include Financial Services, Claims Management, Audio Visual Retail, Mobility and Home Improvements. Airtime is predominantly National on a broad range of channels, weekday daytime for maximum response and frequency of message. Often these campaigns are 'tested' for minimal financial exposure (from £25,000 inc production) and ROI has proven to be scalable (subject to available airtime). Some of our financial campaigns exceed £150,000 per month.

For start up and launch business, the Agency has provided highly targeted awareness campaigns, maximising the Impacts and Frequency of Message, often over delivering by some margin due to strong media buying from solid media planning.

The Agency can also provide highly cost effective regional campaigns and has a long standing relationship with ITV. We have had great success with 'local' campaigns, often seasonal. The Agency has retained the same regional client business for years, due to an excellent understanding of client objectives and expectations while delivering creative, production and airtime at exceptional cost.

Rogue Gene Advertising can deliver the ultimate campaign.

 

Our Showreel

 

Our Showreel presents clips from a number of productions the Agency has created. In a relatively short video, we have attempted to display various styles from low cost 'start up' graphic creative, through to animations, still photography and live action shoots.


(Above: Still shot from 3 day underwater shoot for financial services client).

 
     
  ROGUE GENE ADVERTISING LTD, Pantiles Chambers, 85 High Street, Tunbridge Wells, Kent TN1 1XP
Incorporated in England & Wales Company No. 4289919 • VAT Registration No. 785858163